Case Study: AllClear Travel gains post-COVID market intelligence with Adthena

AllClear Travel partners with Adthena to guide its post-COVID strategy

AllClear Travel Insurance partnered with Adthena during the COVID-19 pandemic to help manage a major challenge: planning paid search budgets when travel demand had collapsed and the market was highly uncertain. With reduced search spend and no reliable Auction Insights data, the team needed a way to understand when the market would recover, who their competitors were, and how they should position themselves for the rebound.

Adthena’s machine-learned market intelligence and competitive monitoring gave AllClear Travel Insurance the visibility it needed to track market trends, estimate demand, and guide decisions on when and how to restart campaigns. The insights were shared across the C-suite and management team, helping align digital, insights, and commercial planning. As a result, AllClear could make more informed decisions and respond to directional trends as they happened, improving strategic confidence during an unpredictable period.

AllClear Travel Insurance

David Gomez

Insurance Director