Case Study: MEC boosts PPC share and cuts CPC with Adthena

A soaring PPC share in the competitive travel market

MEC, a global media agency, needed a better way to manage paid search for a travel client with 18 holiday destinations and highly seasonal demand. Working with Adthena, they looked to improve keyword targeting, ad copy, and competitive insight across a very large PPC account.

Using Adthena’s automated intelligence and competitive analysis tools, MEC built tailored keyword lists and optimized campaigns by location and season. The results included a 70% mobile impression share, a 20% reduction in cost per click on brand terms through brand infringement monitoring, and stronger mobile performance as more holiday bookings shifted to mobile devices.

MEC

Rob Stanley Jones

Head of Paid Search