Case Study: Leading Price Comparison Company recovers $670K in annual revenue with Adthena

A leading price comparison website redefines its business intelligence and recovers $670K in annual revenue

Leading Price Comparison Company, a price comparison website focused on insurance and utilities, needed a better way to use search data to compete in a volatile, crowded market. Working with Adthena, it set out to improve budget allocation, strengthen customer acquisition and retention, and provide clearer competitive intelligence for executive, product, digital agency, paid search, and legal teams.

Adthena delivered AI-driven search intelligence through its Whole Market View, Market Share and Brand Infringement reports, Creative Intelligence reporting, and Smart Monitor. The company now tracks 12 products and monitors 20+ competitors daily, helping prevent trademark infringements and recover more than $670K in annual revenue, while also saving five days each month on competitor messaging analysis and improving budget planning across five business teams.