Case Study: World Surf League reduces infrastructure costs by 70% with Adswerve and Google Cloud

World Surf League reduces infrastructure costs by 70% with Adswerve

The World Surf League (WSL), a digital-first sports organization, needed to better understand its global fanbase and viewership after consolidating live events onto its own streaming platform. They partnered with Adswerve to gain insights into fan engagement, identify their most valuable superfans, and determine which new users were most likely to become highly engaged. This challenge required a solution built on high-quality data from various touchpoints.

Adswerve combined and cleaned data from Google Analytics 360, Facebook, and WSL's internal systems into a single data lake. Using machine learning, they modeled superfan attributes to help WSL focus its marketing on high-potential new users. The solution delivered significant results: a 50% reduction in cost per conversion, a 30% increase in live event viewership, and a 70% reduction in infrastructure costs by allowing WSL to scale its analytics resources on demand.

World Surf League