Case Study: World Surf League boosts fan engagement with Adswerve and Google Analytics 360

World Surf League - Customer Case Study

World Surf League partnered with Adswerve to better understand fan behavior and track viewership across its digital-first sports league and live streaming platforms. With events dependent on changing wave conditions and a growing need to answer questions about superfans, repeat viewers, and engagement across app and web touchpoints, WSL needed a more flexible analytics approach than traditional e-commerce-focused tools could provide.

Adswerve helped World Surf League implement Google Analytics 360 with Google BigQuery on Google Cloud to unify data, improve analysis speed, and support smarter audience targeting. The result was a 30% increase in concurrent viewers to live events, a 31% increase in sessions per user, more than a 50% reduction in cost per conversion, and more than doubled ad spend efficiency for fan engagement and content viewership, while also cutting off-season infrastructure costs by 70%.

World Surf League

Christopher Culbertson

VP Marketing