Case Study: Twiddy & Company boosts sales close rate by over 200% with Adswerve and Google Cloud

Twiddy & Company boosts sales close rate by 200% with Adswerve

Twiddy & Company, a family-owned vacation rental provider in North Carolina's Outer Banks, faced the challenge of leveraging its extensive archive of past customer data to better identify and convert potential guests. They partnered with Adswerve, who implemented a solution using Google Cloud to analyze this data and gain deeper marketing insights into customer behavior.

Adswerve built an analytics strategy on Google Cloud Platform, utilizing BigQuery for data processing and storage and Data Studio for visualization. This solution provided Twiddy with a powerful, automated platform to understand customer interests and run intelligent campaigns. The results were significant, including a 200% increase in sales close rate, a 76% boost in conversion rates, and 31% higher revenues within campaigns.

Twiddy & Company