Case Study: Spirit Airlines achieves higher ROAS with Adswerve's custom bidding solution

Spirit Airlines boosts ROAS 1.5x with Adswerve

Spirit Airlines sought to expand its customer reach and achieve a higher return on ad spend (ROAS) on its programmatic media efforts. The challenge for their agency, C-K, was to reduce cost per acquisition (CPA) at multiple levels but they lacked the specific DV360 knowledge and technical Python expertise required. They partnered with vendor Adswerve to develop a solution.

Adswerve implemented a custom algorithm using DV360's Custom Bidding feature for Spirit Airlines. This solution included developing the custom algorithm, implementing A/B testing, and augmenting the agency's skills. The results were a 149% increase in conversions and a 150% increase in ROAS, dramatically improving key performance indicators.

Spirit Airlines