Case Study: Six Flags improves customer experience with Adswerve’s social sentiment analysis and automated dashboards

Six Flags saves 30-45 hours per week with Adswerve

Six Flags Entertainment, an operator of theme parks across North America, faced a challenge with its legacy social sentiment tool, which provided only a high-level brand score and lacked connections to key platforms like Reddit. They partnered with Adswerve to develop a more robust solution that could analyze guest sentiment across multiple parks and categories to better understand and improve the customer experience.

Adswerve implemented a solution using Google Cloud Platform and generative AI to automate the collection and analysis of social data from five platforms. This provided Six Flags with real-time, park-specific sentiment scores and AI-generated trend summaries in a Looker dashboard. The results included saving 30-45 hours of manual work per week, enabling quick data-driven decisions to improve park operations, and a measurable improvement in customer experience sentiment scores.

Six Flags Entertainment