Case Study: Leading Major Entertainment Company achieves unified cross-platform analytics reporting with Adswerve

Producing a Big-Picture Analytics Program for an Entertainment Giant

Leading Major Entertainment Company, a major multi-platform entertainment business spanning television, media distribution, and animation/movie production, needed a way to track KPIs and deliver consistent omni-channel reporting across video streaming apps on 10 platforms, including web, mobile, and connected TV devices. Adswerve stepped in to help unify analytics and simplify reporting across its digital experiences using Google Analytics 360, Google Tag Manager, Firebase, and Measurement Protocol.

Adswerve built a cross-platform measurement program that documented requirements, defined KPIs, implemented 25 unique events, migrated tracking from Tealium to GTM, and ensured GDPR compliance, followed by thorough QA. As a result, the customer received unified Data Studio dashboards, data dictionaries, platform-by-platform specifications, and training for self-service analytics, enabling global app releases with advanced analytics, better cross-platform data rollups, and stronger reporting on viewership and stakeholder metrics.