Case Study: Ovative Group boosts conversions by 108% with Adswerve

Ovative Group boosts conversions 108% in 6 weeks with Adswerve

Ovative Group, the agency of record for Crowd Cow, faced the challenge of generating new customer orders for the online meat delivery service while maintaining a cost per acquisition (CPA) lower than their average. To help achieve this, Ovative turned to Adswerve for assistance with Google Search Ads 360, seeking to develop smarter bidding strategies that could incorporate the value of email registrations in their campaigns.

Adswerve implemented unique weighted column formulas and bid strategies within SA360, tailored to different campaign tactics. This solution allowed Ovative to appropriately value and bid on various customer actions. As a result, Adswerve helped Ovative achieve a 108% increase in conversions over six weeks alongside an 86% increase in spend, while simultaneously lowering the cost per acquisition by 9%.

Ovative Group