Case Study: Leading Consumer Company boosts site traffic and cuts conversion costs with Adswerve

Leading Technology Company - Customer Case Study

Leading Consumer Company, a technology company that provides marketing services for thousands of developers and customers, was running global B2B media and retargeting campaigns that had plateaued after initial success. With site traffic and cost per conversion staying flat, the company turned to Adswerve for Managed Service support and expertise in Google Marketing Platform tools, including Campaign Manager and Display & Video 360.

Adswerve audited and rebuilt the company’s campaigns, removing duplicates, reorganizing 29 DV360 line items across 10 Campaign Manager programs, and optimizing bids almost daily. The refreshed approach drove 2.3x more site traffic in the first three months and cut conversion costs by 60%, while Adswerve continues to provide ongoing optimization, creative testing, and audience recommendations.