Case Study: Leading Major Insurance Company beats CPA goals with Adswerve

Leading Major Insurance Company - Customer Case Study

Leading Major Insurance Company worked with Adswerve to increase brand awareness and drive more form fills for its services, while generating B2C marketing prospects in Search Ads 360 with a target CPA of $40–$60. The company needed help using Google marketing technology effectively to improve paid search performance and campaign efficiency.

Adswerve provided Search Ads 360, onsite training, technical support, and ongoing account management to help the agency optimize campaigns with bid strategies, data-driven attribution, Adaptive Geo, and other machine learning features. As a result, the insurance company ran $1.9M through bid strategies with more than 35,000 conversions in 2018 YTD, and achieved an average CPA of $29.30—well below the goal.