Case Study: Crowd Cow lowers CPA and boosts conversions with Adswerve and Ovative Group

How Customized Formulas and Bid Strategies Lowered CPA for Crowd Cow

Ovative Group, the agency of record for online meat delivery service Crowd Cow, worked with Adswerve to improve paid search and shopping performance in Google Search Ads 360. Their challenge was to drive new customer orders at a CPA lower than their current average while also recognizing the value of email registrations in the acquisition funnel.

Adswerve helped Ovative Group build custom weighted formulas and bid strategies in Search Ads 360, using campaign-driven values to better balance email registrations, new customer orders, and subscriptions. Over six weeks, this approach produced a 108% increase in conversions on an 86% increase in spend, lowering CPA by 9%.

Ovative Group