Case Study: GoPro achieves faster, streamlined tag management with Adswerve’s Google Tag Manager 360

GoPro - Customer Case Study

GoPro, the action camera and digital media brand, needed a better way to organize and manage the growing number of marketing and measurement tags across its web properties. As its digital marketing efforts expanded, the company faced increasing complexity, slower tag changes, and a heavier burden on IT. Adswerve helped GoPro address this challenge with Google Tag Manager 360.

Adswerve deployed Tag Manager 360 across GoPro’s multiple technology platforms, implemented a comprehensive data layer and tracking automation, and gave marketing and agency teams broader control. The result was faster tag deployment, reduced lead time for new campaigns, seamless tag management across digital platforms, and less strain and cost on IT resources.

GoPro

Clint Tasset

Chief Executive Officer & Founder