Case Study: Twiddy & Company achieves 200% higher close rates with Adswerve and Google Cloud Platform

Data That Informs & Converts How Twiddy & Company Increased Its Sales Close Rate by More Than 200%

Twiddy & Company, a vacation rental agency, had extensive customer data archived but lacked the ability to analyze it for insights to improve marketing and sales. They partnered with Adswerve and leveraged Google Cloud Platform solutions, including BigQuery, to unlock the value of their stored information.

Adswerve implemented a data analytics platform powered by BigQuery, which automated data processing and provided the Twiddy team with real-time, actionable insights. This solution enabled more personalized customer outreach and targeted marketing campaigns. As a result, Adswerve helped Twiddy achieve a 200% increase in sales close rate, a 76% boost in conversion rates, and 31% higher revenues within campaigns.

Twiddy & Company

Ross Twiddy

Chief Executive Officer