Case Study: Condé Nast migrates 21 brands to Google Analytics 360 with Adswerve

Condé Nast migrates 21 brands in 4 months with Adswerve

Condé Nast, a premier media company, needed to migrate 21 of its brands from Adobe Analytics to Google Analytics 360 within an aggressive four-month timeline. Their challenge was to reduce operational costs and gain deeper user insights while ensuring data accuracy and managing a large-scale transition. They selected Adswerve as their partner to achieve this.

Adswerve developed a governed data model and a detailed migration plan to ensure consistency and minimal disruption. They provided extensive training for the Condé Nast team. The results were highly successful, with the migration completed on time and data discrepancies limited to just 3%. Adswerve helped Condé Nast significantly reduce operational costs, improve data confidence, and set their analysts up for long-term success.

Condé Nast