Case Study: Condé Nast achieves major cost savings and data confidence with Adswerve

Condé Nast - Customer Case Study

Condé Nast, a premier media company with 21 brands, needed to migrate from Adobe Analytics to Google Analytics 360 to lower operating costs and gain deeper insight into site users through demographic data. Facing an aggressive four-month timeline, the company partnered with Adswerve, through Analytics Pros, to manage the enterprise-level transition while protecting data accuracy and minimizing disruption.

Adswerve’s Analytics Pros team built a governed data model, completed a gap analysis, and provided onsite Google platform training and hands-on support to prepare Condé Nast’s team for the new system. The migration was completed across all 21 brands within four months, with data discrepancies limited to 3%, and the project helped Condé Nast reduce platform and operational costs, improve data confidence, and free up time to further customize Google Analytics.

Condé Nast

Ainul Huda

Vice President, Audience Development and Analytics