Case Study: Cedars-Sinai achieves omnichannel analytics and HIPAA-compliant personalization with Adswerve and Adobe Customer Journey Analytics

Cedars-Sinai integrates 8 domains and apps with Adswerve

Cedars-Sinai, a leading healthcare organization, sought to advance its analytics and personalization strategy to deliver an exceptional patient experience. The challenge was to gain deeper insights into patient journeys across digital channels while adhering to stringent privacy and HIPAA compliance requirements. They partnered with vendor Adswerve to implement Adobe Customer Journey Analytics (CJA) as a modern, privacy-safe platform to replace their previous analytics solution.

Adswerve served as a strategic and technical partner to Cedars-Sinai, completing a multi-phase implementation that connected eight domains and mobile apps. The solution established a new data governance strategy and a scalable, compliant foundation for analytics. As a result, Cedars-Sinai can now collect accurate data to glean new insights, better segment audiences, and has clear visibility into performance. Adswerve's work has positioned the organization to improve reporting, push towards personalization, and easily integrate new tools for the next three to five years.

Cedars-Sinai