Case Study: Avid Technology achieves next-generation marketing and measurement with Adswerve

Avid Technology improves quarterly revenue by 2% with Adswerve

Avid Technology, a media tech company, faced challenges with legacy marketing processes that hindered its ability to adapt to market dynamics. To advance its tech maturity and gain a cohesive view of its business, it partnered with Adswerve for their expertise in analytics, data science, and data engineering.

Adswerve implemented a new Google Analytics 4 data model and server-side tracking, then built sophisticated predictive models on BigQuery. This included a churn propensity model with 96%+ accuracy, a revenue forecasting model, and a mixed media model. The solution enabled Avid to precisely target users, leading to a campaign that improved quarterly revenue by over 2% and fostered a significant organizational culture shift toward data-driven decision-making.

Avid Technology