Case Study: Andersen Windows & Doors increases brand lift with Adswerve Managed Media Services

Andersen Windows & Doors boosts relative lift 20% with Adswerve

The customer Andersen Windows & Doors wanted to drive awareness and build credibility for its product line among a professional B2B audience but lacked traditional conversion-based KPIs for its campaign. The vendor Adswerve was enlisted to help measure the campaign's impact through a brand lift study.

Adswerve's Managed Media Services negotiated deals, structured campaigns, and implemented rigorous targeting to optimize performance. This collaboration saved the agency Solve significant weekly management time and resulted in a 20% increase in the campaign's relative lift metric. Adswerve's Google partnership also provided additional cost savings and access to beta programmatic opportunities.

Andersen Windows & Doors