Case Study: Atypical Digital cuts reporting time from 50% to 20% with AdStage

Time spent pulling reports reduced from 50% to 20% per resource

Atypical Digital, a New York–based digital transformation firm, discovered its Paid Media team was spending up to 50% of each month pulling data from disparate platforms for client reports. Legacy third‑party bidding tools were underutilized and couldn’t keep pace with evolving ad formats, forcing staff into time‑consuming exports and manual setup instead of performance optimization.

They implemented AdStage for its native ad‑platform connections, simple setup, Google Analytics and Google Sheets integrations, and automation capabilities to centralize reporting and actions. After a year the team cut reporting time from 50% to about 20% of resource time, created 270 dashboards (41 scheduled) and 20 custom metrics, and now spends more time on insights and optimization with happier clients and employees.

Atypical Digital

Mandy Fitzberger

Media Director