Case Study: Prolifik Marketing achieves $70K/year savings and 15%+ decrease in overspend with AdStage

Prolifik Marketing puts an end to overspending

Prolifik Marketing, an Athens, GA digital agency, struggled with ad overspending because their previous paid-media software lacked automation to stop campaigns at budget thresholds. Account managers were manually pausing ads around the clock, absorbing overspend rather than billing clients, and losing time to repetitive reporting and cross-platform data collection.

They adopted AdStage’s Automate, Report, and cross-channel dashboard to auto-pause campaigns at budget limits, daypart ads, and centralize reporting. The agency now saves 113 hours per month (1,356 hours/year), about $70K annually versus hiring a report specialist, and cuts overspend by roughly 15–20%, while delivering faster client updates and unified campaign visibility.

Prolifik Marketing