Case Study: Pearson Achieves Lower Cost Per Lead with AdStage

Pearson grew student enrollment at a lower cost by using departing to optimize conversion

Pearson, an online education provider, faced the challenge of efficiently managing and optimizing hundreds of online ad campaigns for numerous academic programs, specifically for their client Arizona State University. Manually monitoring performance across multiple ad networks like Google AdWords and Facebook was time-consuming and inefficient. They turned to the vendor AdStage and its AdStage Automate product to address this.

By implementing AdStage Automate, Pearson automated its campaign monitoring and optimization tasks. The solution provided performance alerts and allowed for rapid identification of underperforming ads, enabling strategic adjustments like dayparting campaigns for optimal conversion times. This resulted in a significant 18% decrease in cost per lead and saved the team over five hours of work weekly, allowing them to acquire more student enrollments at a lower cost for Arizona State University.

Pearson

Elizabeth Rossi

Paid Search Manager