Case Study: Keypath Education achieves 62% increase in website conversions and 21% lower cost per enrollment with AdStage Automate

Keypath Education lowered cost per student enrollment by 21% and increased website conversions by 62% with automated dayparting rules powered by AdStage

Keypath Education partners with higher education institutions worldwide to launch programs, grow enrollment, and connect students to careers. Faced with more than 100 programs promoted on Facebook and fluctuating performance by time of day, Keypath needed a way to automate daily optimization tasks at scale and ensure ads reached the right audiences at the right times.

They implemented AdStage Automate for rule-based dayparting and scheduling (segmented by desktop/mobile and audience activity), automatically turning off low-performing ads and reallocating budget. The approach boosted website conversions by 62%, increased overall conversion rate by 44%, and lowered cost per acquisition by 21%.

Keypath Education