Case Study: MVMT Watches Inc achieves 108% revenue lift and 28% lower CPA with AdStage Automate

Global fashion retailer boosts revenue by 108% and decreases cost per acquisition by scaling campaigns with automated rules

MVMT is an online-first fashion watch brand that disrupted the industry by selling high-quality minimalist watches direct-to-consumer since 2013, growing to over $60M in sales. Their challenge was to scale audience reach and optimize digital ad campaigns for purchases while protecting margins—without adding more headcount or time.

By adopting AdStage Automate to run automated alerts and optimization rules across Facebook, MVMT managed hundreds to thousands of ads in bulk, quickly scaling campaigns, controlling budgets, and raising bids. The result: a 108% revenue lift, a 2x increase in conversion rate and a 28% reduction in cost per acquisition.

MVMT Watches Inc

Justin Kassan

Director of User Acquisition