Case Study: BusinessOnline achieves 960+ hours saved on reporting and up to 5x higher LinkedIn CTR with AdStage

BusinessOnline saved over 960 hours on reporting with AdStage's API and achieved up to 5X higher click-through rate for their clients on LinkedIn

BusinessOnline is an award‑winning B2B digital marketing agency (founded 1996, based in San Diego with a Boston office) that builds data‑driven paid search, paid social, and lead‑gen strategies for clients like HP, Siemens, and Teradata. When they launched their DataWeld analytics practice, daily LinkedIn report downloads remained a manual, time‑consuming, and error‑prone task—requiring staff to enter each ad account, download files, and organize them into folders.

By integrating AdStage’s API to automate LinkedIn data pulls, BusinessOnline eliminated repetitive work, saved over 960 hours of reporting time, and redeployed a full‑time employee to strategic analysis. The automation also enabled faster optimizations and stronger client performance—achieving up to a 5x increase in LinkedIn CTR (from 0.07% to 0.32% in 2017) and overall improved campaign results.

BusinessOnline

Eric Ramos

Director of Analytics