Case Study: B2Linked achieves 40% LinkedIn ad performance lift and major time savings with AdStage

Automating LinkedIn Ad Campaigns to Boost Performance

B2Linked, a small LinkedIn ads agency led by founder AJ Wilcox, helps B2B companies generate leads but struggled with time-consuming reporting and scheduling limits on LinkedIn. Because the native platform lacks dayparting, small daily budgets were often spent overnight when conversions are unlikely, forcing AJ to manually toggle hundreds of campaigns and even set alarms to pause ads.

Using AdStage’s automation and API, B2Linked implemented dayparting, automated bidding, bulk rules, and fast data exports to manage campaigns at scale. The result was a 30–40% lift in ad performance for smaller budgets, the ability to manage many more accounts with the same team (AJ cites going from 7 to 25), and enough time saved to take an extra day off.

B2Linked

AJ Wilcox

Founder