Case Study: Travel Portal boosts last-minute sales and cuts CPO with Adssets ACM

Travel Portal cuts CPO by 46% with Adssets

The customer, a travel portal, is one of the Czech Republic's largest online travel agencies. Their challenge was to create a large number of dynamic ads for a crucial last-minute summer campaign that could automatically display live pricing and hotel information. They needed to quickly produce multiple ad sizes while increasing engagement, and they turned to vendor Adssets for a solution.

Adssets implemented its ACM solution, which used an online XML feed to display live, dynamic pricing in the ads while adhering to strict brand guidelines. The campaign was a major success, beating the travel portal's all-time sales record by more than 20% that year. When used in remarketing campaigns, the Adssets ads also decreased cost per order by an incredible 46% compared to a publisher's default templates.

Travel Portal