Case Study: Teufel saves time and automates Google Ads optimization with Adspert

Teufel - Customer Case Study

Teufel, the German speaker and home cinema manufacturer, needed a better way to manage its growing number of Google Ads accounts, keyword sets, and bid adjustments as the company expanded. Manual bid management had become nearly impossible, so it turned to Adspert and its PPC bidding tool for an automated in-house solution.

With Adspert, Teufel automated bid changes across thousands of keywords and expanded management to Google Ads accounts in Germany, Austria, Switzerland, and the Netherlands. The team said Adspert saved them a tremendous amount of time, improved budget allocation through performance groups, and helped them better support smaller accounts; the company also reported managing 90,000 Google Ads keywords and rated Adspert an 8 out of 10.

Teufel

Teresa Hinterlang

Senior Performance Marketing Manager