Case Study: Fliegende-Pillen.de reduces Amazon ACoS by 33% with Adspert

Fliegende-Pillen.de cuts Amazon ACoS by 33% with Adspert

Fliegende-Pillen.de, the online mail-order service for Birken Pharmacy, faced the challenge of manually managing Amazon ad campaigns for its vast range of over 70,000 products. This process would have required thousands of man-hours, leading to inefficient superficial bidding and a lack of long-term campaign success. They turned to the vendor Adspert for a solution using its algorithm for Amazon Sponsored Products.

By implementing Adspert, tens of thousands of bid adjustments were automatically made. The solution delivered over 900 performance-based keyword suggestions and saved the team 246 man-hours over a three-month period. Most significantly, Adspert enabled Fliegende-Pillen.de to exceed its Amazon ACoS target, achieving a remarkable -33% ACoS.

Fliegende-Pillen.de