Case Study: Birken Apotheke reduces Amazon ACoS by 33% with Adspert

Fliegende-Pillen.de - Customer Case Study

Birken Apotheke, the online mail-order service of Fliegende-Pillen.de, faced the challenge of managing a vast Amazon product range efficiently. Manual bidding for product-based keyword and shopping campaigns required enormous effort and made it difficult to achieve long-term campaign success, so they turned to Adspert’s Amazon Ads optimization solution.

Adspert automatically optimized the pharmacy’s Amazon Sponsored Products campaigns by monitoring performance and adjusting bids throughout the day, while also suggesting new keywords and budget changes. Within three months, Adspert helped Birken Apotheke reach and exceed its ACoS target, reduce Amazon ACoS by 33%, make over 74,000 bid adjustments, and save 246 man-hours.

Birken Apotheke

Alexander Bell

Head of IT and Marketing