Case Study: Digicomp saves nearly 100,000 man-hours with Adspert

Digicomp - Customer Case Study

Digicomp, a leading independent partner for digital skills and business training, had to manage around 800 parallel courses across many subject areas, each requiring its own advertising groups and campaigns. This created a major workload for Google Ads management, especially around budget control and keeping performance high with limited time for ad creation and optimization.

Adspert provided its algorithm-driven bid management solution to optimize Digicomp’s Google Ads campaigns in real time, adjusting bids and managing large numbers of keywords automatically. As a result, Adspert carried out thousands of bid changes and keyword updates, helping Digicomp save nearly 100,000 man-hours over about three years while improving budget efficiency and reducing manual effort.

Digicomp

Beni Stöckling

Responsible for Google Ads activities