Case Study: Ruggable boosts ROAS and conversion rates with Adspace

Ruggable boosts ROAS 345% with Adspace

Ruggable, a direct-to-consumer leader in machine-washable rugs, faced the challenge of launching its new sub-brand, Levity Home, which had zero brand equity and an underperforming website. They turned to vendor Adspace for help with digital advertising, email marketing, and conversion rate optimization to accelerate growth and improve visibility.

Adspace implemented a full-funnel strategy that included optimizing the website, launching paid social and search campaigns, and building automated email flows. This solution drove a dramatic 345% increase in ROAS and a 64% decrease in customer acquisition cost for Levity Home. Adspace also achieved a 1215% increase in conversion rate and a 238% boost in email marketing revenue, successfully scaling the new brand.

Ruggable