Case Study: Wallapop reduces CPA by 60% with Adsmurai Dynamic Product Ads

Wallapop cuts CPA by 60% with Adsmurai

Wallapop, a secondhand marketplace, faced the challenge of unifying the design of its advertising creatives despite users uploading product images in many different styles. They also needed to exclude low-quality items from their large catalog to maintain ad standards. To address this, they worked with Adsmurai and its Creatives tool.

Adsmurai implemented a solution using their Marketing Platform to design a generic layout that gave all ads a consistent aesthetic aligned with the Wallapop brand. They used dynamic product ads and Adsmurai's Feeds functionality to automatically enhance images and exclude poor-quality products. This strategy resulted in a 60% decrease in cost per acquisition (CPA). Further use of Feeds led to an additional 30.5% decrease in CPA and a 40% increase in return on ad spend (ROAS).

Wallapop