Case Study: University of Catalonia boosts leads by 122% with Adsmurai's AI-powered Pmax campaigns

University of Catalonia increases leads by 122% with Adsmurai

The Open University of Catalonia (UOC) faced the challenge of reducing its cost-per-lead in a highly competitive online education market without sacrificing growth. To address increasing acquisition costs and channel saturation, the university partnered with Adsmurai to overhaul its Google Ads strategy, aiming for greater efficiency throughout the marketing funnel.

Adsmurai implemented a solution combining its Marketing Platform (AMP) with Google's Gemini AI to create and optimize Performance Max campaigns. This approach used generative AI for tailored content and leveraged first-party data for mid-funnel targeting. The results were a 122% increase in leads, a 45% reduction in cost-per-lead, and a 253% higher conversion rate, all achieved with only a 21% increase in investment.

University of Catalonia