Case Study: Universae boosts leads and cuts CPL with Adsmurai One Tag

Universae boosts leads 9% and cuts CPL 14% with Adsmurai

Universae, a distance learning institution in Spain, faced the challenge of adapting to new privacy regulations like Google's Privacy Sandbox. They needed to move away from reliance on third-party data to maximize their digital advertising efficiency and maintain a competitive edge in the education market. To address this, they turned to Adsmurai and implemented their One Tag solution.

Adsmurai's One Tag solution integrated and centralized all data through a single tag in Google Tag Manager Server Side. This provided a holistic view of user behavior and optimized media spend. As a result, Universae achieved a 9% increase in leads and a 14% reduction in cost per lead (CPL). These results from Adsmurai's implementation maximized the efficiency of their advertising spend and provided greater control over their data.

Universae