Case Study: Universae boosts enrollments with Adsmurai's TikTok Smart+ campaigns

Universae boosts enrollments 400% with Adsmurai

Universae, a leading institution in Official Vocational Training, faced the challenge of generating a higher volume of better-quality leads from TikTok to fuel its expansion. Their previous campaigns on the platform yielded low volume and poor lead quality. Partnering with Adsmurai, the goal was to overcome the perception of TikTok as a low-performing channel and test a more advanced approach using its TikTok Smart+ campaigns.

Adsmurai implemented a Smart+ campaign strategy featuring precisely adapted creative content optimized for deep-funnel events like web form completions. This solution drove a significant measurable impact: a 400% increase in enrollments and a 41% reduction in cost per enrollment. Additionally, Universae saw a 578% increase in opportunities and a 39% reduction in cost per lead, proving to Adsmurai that TikTok could become a key source of high-converting leads.

Universae