Case Study: UNICEF Ecuador boosts donations with Adsmurai’s YouTube video campaigns

Unicef Ecuador boosts donations 258% with Adsmurai

Unicef Ecuador faced the challenge of recovering donation volumes lost in recent years. To address this, they partnered with the vendor Adsmurai to implement an innovative strategy using YouTube for Action video campaigns. The goal was to reach qualified audiences and personalize content for different stages of the user journey to increase conversions.

Adsmurai restructured the campaigns, focusing on detailed optimization by adjusting bids for demographics and closely monitoring performance. This solution delivered outstanding results for Unicef Ecuador: a 258% increase in donation volume through YouTube and a 59% reduction in costs. The strategy also achieved a 235% scalability of the investment, demonstrating the effectiveness of the video campaigns.

Unicef Ecuador