Case Study: Trendy Shop reduces CPA by 38% with Adsmurai's Google Demand Generation campaigns

Trendy Shop cuts CPA by 38% with Adsmurai

Trendy Shop, a beauty brand in Colombia, faced the challenge of diversifying its Google Ads investment without increasing its cost per acquisition (CPA), a problem that had occurred in previous tests of new campaigns. The company partnered with the vendor Adsmurai to implement a solution using Google's Demand Generation campaigns.

Adsmurai implemented a mid-funnel Demand Generation campaign designed to reach new audiences through prospecting and remarketing across Google placements like YouTube and Discover. This solution successfully reduced Trendy Shop's CPA by 38%, increased website traffic by 16%, and achieved a cost-per-click nearly 200% lower than their social media campaigns, all while contributing 5% of the account's total conversions.

Trendy Shop