Case Study: Trendy Shop achieves 839% ROAS growth with Adsmurai's optimized Performance Max

Trendy Shop boosts ROAS by 839% with Adsmurai

Trendy Shop, a well-known cosmetics store in Colombia, faced a challenge with low profitability and high competition in its Google advertising campaigns, leading to a return on ad spend (ROAS) that was below expectations. To address this, they partnered with the vendor Adsmurai, which implemented an optimized Performance Max (Pmax) campaign.

Adsmurai's solution involved creating a carefully segmented Performance Max campaign using differentiated resource groups for product categories and audience signals. This strategic shift by Adsmurai allowed Trendy Shop to significantly increase its average ROAS by 839% over six months while reducing its cost per acquisition by nearly half, all within the same investment base.

Trendy Shop