Case Study: Stradivarius boosts Pinterest engagement with Adsmurai

Stradivarius boosts CTR by 25% with Adsmurai

The Spanish fashion brand Stradivarius faced the challenge of aligning its Pinterest advertising with current platform trends and user interests to effectively promote its new Bridgerton-inspired collection. To achieve this, they partnered with the vendor Adsmurai and Pinterest to create a campaign that capitalized on the surge in searches related to the Netflix series.

Adsmurai's Managed Service team implemented a solution involving targeted creative content and precise audience segmentation focused on users interested in the show and fashion. This strategy resulted in a highly successful campaign for Stradivarius, achieving a 25% increase in click-through rate (CTR) and a 17% decrease in cost-per-click (CPC) compared to the brand's other campaigns.

Stradivarius