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Case Study: La Relojería boosts Cyber Monday sales with Adsmurai
A Adsmurai Case Study
La Relojería boosts Cyber Monday sales 51% with Adsmurai
La Relojería, a Chilean e-commerce store specializing in watches and accessories, faced the challenge of maximizing sales during the highly competitive Cyber Monday period. They needed to stand out against aggressive discounts, meet high customer expectations, and ensure efficient inventory and mobile website optimization. To address this, they partnered with Adsmurai for a full-funnel marketing strategy.
Adsmurai implemented a highly personalized strategy involving product categorization, custom content creation, and audience segmentation. They utilized Accelerated Mobile Pages (AMP) for optimization and ran specific campaigns including catalogue sales, luxury product, and bundle campaigns. This solution delivered outstanding results for La Relojería: a 51% increase in sales, a 64% reduction in CPA, and a 22% increase in profitability during Cyber Monday.
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