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Case Study: La Relojería boosts Black Friday sales with Adsmurai
A Adsmurai Case Study
La Relojería boosts Black Friday sales by 105% with Adsmurai
La Relojería, a leading e-commerce seller of watches and accessories in Chile, faced the challenge of maximizing its Black Friday sales in a highly competitive market. Their goals were to improve upon their previous year's campaign, optimize their extensive product catalog for dynamic ads, and increase conversions while maintaining a high return on ad spend. They partnered with the vendor Adsmurai to address these challenges.
Adsmurai implemented a solution using its Marketing Platform, specifically the Feeds and Dynamic Ads Creative modules. This involved optimizing La Relojería's product catalog with standardized data and smart segmentation, and then creating customized, dynamic ad layouts for campaigns on Meta and Google. The strategy resulted in a significant profit increase of 162.7%, a 105.2% boost in sales, and a 60.7% reduction in cost per acquisition (CPA) during Black Friday.
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