Case Study: Galeno reduces lead discrepancies by 86% with Adsmurai's BigQuery and Consent Mode solution

Galeno reduces lead discrepancy by 86% with Adsmurai

Galeno, a professional healthcare training institute in Spain, faced significant challenges with lead duplication and user traceability due to an incomplete GA4 migration and the shift towards a cookieless environment. To make strategic decisions, they needed to resolve these data discrepancies, which affected approximately 65% of their conversions. They partnered with the vendor Adsmurai for a solution.

Adsmurai implemented BigQuery technology to correct the data discrepancies between Galeno's GA4 and CRM systems. This integration, along with the implementation of Consent Mode, provided efficient reporting and ensured privacy compliance. As a result, Adsmurai helped Galeno reduce its lead discrepancy by 86% and capture 70% of previously unmeasured cookieless traffic, greatly improving user traceability and the accuracy of their marketing data.

Galeno