Case Study: FC Barcelona boosts online sales and profitability with Adsmurai's AI-powered Google bidding strategy

FC Barcelona boosts sales 192% with Adsmurai

FC Barcelona sought to increase online sales and campaign profitability amidst a conservative digital advertising approach. To address this challenge, they partnered with the vendor Adsmurai to shift from a manual bidding strategy to a Smart Bidding strategy using Google's AI.

Adsmurai implemented an automated bidding solution that leveraged machine learning to optimize for conversions. This new approach delivered significant results for FC Barcelona, including a 192% average increase in online sales and a reduction in cost per acquisition (CPA) of up to 42% for certain offerings, exceeding the club's initial expectations.

FC Barcelona