Case Study: Claudio Galeno improves lead quality and ROAS with Adsmurai’s Value-Based Bidding

Claudio Galeno boosts lead-to-enrollment conversions by 27% with Adsmurai

Claudio Galeno, a leading institute of higher education in healthcare in Spain, faced the challenge of improving the quality of its leads amidst intense competition and a changing educational market. To address this, they partnered with Adsmurai to implement a Value Based Bidding (VBB) strategy using Google Ads.

Adsmurai's solution involved integrating Google Ads with the client's CRM to import offline conversions, allowing the machine learning-based VBB strategy to optimize for high-value leads. This approach resulted in a 27% increase in lead-to-enrollment conversions, a 103% increase in ROAS, and a 17% reduction in cost per lead for Claudio Galeno.

Claudio Galeno