Case Study: Bella Piel increases revenue by 41% with Adsmurai’s Performance Max campaigns

Bella Piel increases revenue by 41% with Adsmurai

Bella Piel, a dermatological shop specializing in cosmetic dermatology and beauty products, faced the challenge of adapting its Google Ads structure to handle significant demand fluctuations caused by its frequent deep discount days. The goal was to excel during high-demand periods while maintaining stable performance throughout the month and avoiding total reliance on discount seasons. Partnering with Adsmurai, they sought a solution using Performance Max campaigns.

Adsmurai implemented two Performance Max campaigns utilizing differentiated bidding strategies, Maximize Conversions and Target ROAS, to quickly adapt to demand changes. This solution led to a remarkable increase in revenue by 41% and transactions by 40%, alongside a 32% growth in website traffic. The campaigns successfully minimized the impact of budget changes and kept ROAS stable, demonstrating the effectiveness of Adsmurai's strategic management.

Bella Piel