Case Study: Banistmo reduces CPC and boosts conversions with Adsmurai

Banistmo reduces CPC by 60% with Adsmurai

Banistmo, a leading banking institution in Panama, faced the challenge of optimizing its digital campaign for express account openings. With a stable budget, the bank needed to reduce high costs per click and per visit while increasing the efficiency and conversion rate of its campaign. To address this, they partnered with vendor Adsmurai and utilized the Adsmurai Marketing Platform.

Adsmurai implemented a solution that included a revamped content strategy with improved ad layouts and a focus on dynamic creative formats. Using their Marketing Platform for real-time optimization, they achieved significant results. The campaign saw a 60% reduction in CPC, a 56% reduction in cost per visit, a 5% increase in conversion rate, and an 83% increase in CTR, maximizing traffic and efficiency without increasing the budget.

Banistmo