Case Study: Agaval boosts ROAS and brand visibility with Adsmurai

Agaval increases ROAS by 29.7% with Adsmurai

Agaval, a multi-format Colombian retailer, wanted to increase its brand visibility and sales beyond its regional presence in the Aburrá Valley. To meet this challenge, they partnered with the vendor Adsmurai for its technology and managed services.

Adsmurai implemented a solution using its Marketing Platform Feeds and Creatives tools alongside its Managed Services team. This involved configuring tracking pixels, optimizing product catalogs for cross-selling, and creating new targeted ads for additional product categories. As a result, Agaval increased its ROAS by 29.7% from 2021 to 2022.

Agaval