Case Study: The Salvation Army boosts donations and volunteer bell ringing with ADsmith Marketing & Advertising

The Salvation Army exceeds $1,023,000 in donations with ADsmith Marketing & Advertising

The Salvation Army, a well-known charitable organization, faced the challenge of increasing brand awareness during the summer months and boosting donations and volunteer activity for its winter campaigns. ADsmith Marketing & Advertising was engaged to address this opportunity.

ADsmith created the "Our Bells Never Stop Ringing" campaign, which included a video commercial featuring Santa Claus in summer settings. This was supported by a digital campaign on YouTube and Facebook and a broadcast schedule. The solution successfully helped the Salvation Army exceed its goals, raising $1,023,000 in donations and nearly 7,000 volunteer hours. The media schedule performed at 125% and the value of bonus ads exceeded the media cost. ADsmith's work on this campaign also received a Gold Addy award.

The Salvation Army